To conduct a discovery phase, create a viable business model, and design the full solution for MVP

Step 1

Discovery phase

Apart from the client’s enthusiasm, there was no certainty that the intended app will enable people to intensify their workouts on a lasting basis.

That is why this time the discovery phase was aimed to understand:

• the real scope of the problem with physical inactivity in the U.S., to ascertain the market need for this product;
• the proven benefits of walking that could motivate users for sure.

For this purpose, I initiated profound research and analyzed tons of popular and scientific data from TedX talks, academic articles, books, and reputable wellness blogs.

Step 2

Wireframing

The wireframing stage usually aims to generate ideas and validate them fast, by creating an outline of the future UI/UX in broad strokes. But you may notice that my wireframes look very smart and quite capable to work for a clean-cut version.

I was interested to create neat and convenient layouts for a clickable prototype so that the user would enjoy working with it during the testing phase. As a result, I have received quick and high-quality feedback from the target audience, which was in turn used for making usability adjustments and improvements.

While short selling excels in bear markets, it typically loses money in bull markets.

So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

Step 3

UI Design

After a few iterations, I came up with a UI concept that was elegant, minimalistic, and vibrant. Various groups of elements, such as physical activity challenges, grocery shops, discount reward items, geolocation, and others, were organized in a consistent, intuitively clear, and predictable way, all aligned with the brand identity guidelines.

The client highly appreciated the work done and approved the UI solution in one take. Hopefully, users will love it too. The key product features included Rewards, Shopping List, Challenges, and Create Walking Experience.

Benefits

• Client engagement
• Multiple analogius applications
• Access to the product to see its full functionality
• The ability to create a design for any screen resolution (desktop, tablet, mobile)

Challenges

• Limited budget
• No time for user research
• Most of the communications happened via emails

Process

I was very pleased to win this project because this topic felt close to us. There were already many apps and websites with such goals, which allowed me to understand the problem more. I searched for Inspiration, did a competitors’ review and of the other products with the same functionality. Basically, I conducted a study in the area, of what solutions work and what don’t.

Also, I created a User Journey Map which helped me put myself in the user’s shoes and describe their experience. I identified the main groups of users (user personas) and then determined what questions they ask at each stage of interaction with the app.

Wireframes

I started with discussing the main concept and complexities of the future application. My main task was to arrange a large number of products with information about them on one screen so that the user could easily find what they need without scrolling. Also, there had to be an easy way to place or cancel an order, replace the product and track the order.

I decided that the best solution would be to divide all products into categories and show up to 3 products from each category with the ability to increase this list. I also had to determine what information about the store will be shown in the app. I have decided to show a store name, a logo, work time and delivery time.

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There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.

Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.

Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.

However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.

While short selling excels in bear markets, it typically loses money in bull markets.

So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria

Here is a winning strategy that will help you to identify overhyped toxic stocks:

Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.