ABC Web Site

To conduct a discovery phase, create a viable business model, and design the full solution for MVP

Step 1

Discovery phase

Apart from the client’s enthusiasm, there was no certainty that the intended app will enable people to intensify their workouts on a lasting basis.

That is why this time the discovery phase was aimed to understand:

• the real scope of the problem with physical inactivity in the U.S., to ascertain the market need for this product;
• the proven benefits of walking that could motivate users for sure.

For this purpose, I initiated profound research and analyzed tons of popular and scientific data from TedX talks, academic articles, books, and reputable wellness blogs.

Step 2

Wireframing

The wireframing stage usually aims to generate ideas and validate them fast, by creating an outline of the future UI/UX in broad strokes. But you may notice that my wireframes look very smart and quite capable to work for a clean-cut version.

I was interested to create neat and convenient layouts for a clickable prototype so that the user would enjoy working with it during the testing phase. As a result, I have received quick and high-quality feedback from the target audience, which was in turn used for making usability adjustments and improvements.

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Step 3

UI Design

After a few iterations, I came up with a UI concept that was elegant, minimalistic, and vibrant. Various groups of elements, such as physical activity challenges, grocery shops, discount reward items, geolocation, and others, were organized in a consistent, intuitively clear, and predictable way, all aligned with the brand identity guidelines.

The client highly appreciated the work done and approved the UI solution in one take. Hopefully, users will love it too. The key product features included Rewards, Shopping List, Challenges, and Create Walking Experience.