Design
To conduct a discovery phase, create a viable business model, and design the full solution for MVP
Scope
410 hours, 72 screens, 3 iterations
Task
Create a better experience for customers shopping in multiple retail chains from scratch
Duration
4 months of design, 2 months of support
Quick Bite is an online grocery app that:
- enables you to make the service better by requesting stores, brands, and even individual items
- delivers from the store of your choice, be it a local shop or a large supermarket
- has an in-app item replacement system (no calls from customer service to replace a missing item)
- has the same prices as you get in the physical store
- delivers immediately or at your desired time for maximum convenience
- tracks your order in real time and keeps you up to date with our in-app customer service live chat
- uses a high precision location picker and multiple locations per users deliver in under 60-minutes, by working with a wide variety of shops so you can choose the closest option to you if you’re in a hurry
Benefits
- Client engagement
- Multiple analogius applications
- Access to the product to see its full functionality
- The ability to create a design for any screen resolution (desktop, tablet, mobile)
Challenges
- Limited budget
- No time for user research
- Most of the communications happened via emails
Process
I was very pleased to win this project because this topic felt close to us. There were already many apps and websites with such goals, which allowed me to understand the problem more. I searched for Inspiration, did a competitors’ review and of the other products with the same functionality. Basically, I conducted a study in the area, of what solutions work and what don’t.
Also, I created a User Journey Map which helped me put myself in the user’s shoes and describe their experience. I identified the main groups of users (user personas) and then determined what questions they ask at each stage of interaction with the app.
Wireframes
I started with discussing the main concept and complexities of the future application. My main task was to arrange a large number of products with information about them on one screen so that the user could easily find what they need without scrolling. Also, there had to be an easy way to place or cancel an order, replace the product and track the order.
I decided that the best solution would be to divide all products into categories and show up to 3 products from each category with the ability to increase this list. I also had to determine what information about the store will be shown in the app. I have decided to show a store name, a logo, work time and delivery time.
